Lijssie
One app for all your grocery lists and planning.
Lijssie was transitioning from a web app to a native mobile app to become a solution that was used in the grocery aisles instead of solely at home. New features were introduced to match this shift in vision while emulating the simplicity of the conventional analog shopping list while providing data.
I directed the product's visual language, refined the context-specific user experience and supported the transition from pre-alpha to live release.
Establishing design system, consistencies and standards
With the transition to a native mobile app and rapid expansion of features, it was important to create a design system that could serve as the reference point for the project's visual language.
The goal was to ensure new feature additions aligned with the vision of emulating analog simplicity, adhered to the minimalist aesthetic, and felt like a singular lightweight product that was intuitive to pick up.
Establishing the design system and standards early helped avoid an unpolished look, allowing the product to scale towards a multi-feature Beta without visual friction, ensuring a consistent identity across every user touchpoint.
Understanding the data scope and input logic.
An important aspect of the application that was vital for instilling product confidence within users was the ability to accommodate the diverse and often messy structure of day-to-day grocery list building.
Speed ensured the interface remained responsive in the few seconds a user has when typing an item on the go. Flexibility ensured our system could accommodate a wide scope of individual input styles and ensure every input was successfully registered into their lists.
To achieve this, I led the collection, analysis and translation of input data from users to understand the broad spectrum of possible list input variations.
This data collection & research helped the team build a system that could accept natural user input styles, ensuring that user intent was accurately represented and registered without forcing them to change their grocery list-building habits.
Details & Last-mile Checks
I led the operational readiness of the product, conducting end-to-end testing to identify gaps and details that required patching before launch, ensuring the product was reliable and primed for user volume.
Testing protocols were established to provide a structured means of data collection to aid in decision-making driven by objective user feedback.
We conducted aggressive and elaborate stress-testing on high-traffic areas of the app, attempting to break the product in order to uncover and patch critical edge cases before mass user adoption took place.
Rigorous auditing of the onboarding flows and interface messaging was conducted to mitigate technical friction, ensuring the product promoted user confidence in a new system.